Jugaad is the Indian terminology for finding quick and easy alternatives to solving complex or expensive problems. We see it all around us. While exploring Mt. Abu, I came across this variation of Jugaad, where instead of having banners advertising their wares, the businessmen simply used the whitewashed pillars with arrow-marks to tell someone on the street what they were dealing in. It cuts out the need for spending money on external banners and makes use of what would have otherwise been dull painted walls and pillars.