Jugaad 1

Jugaad is the Indian terminology for finding quick and easy alternatives to solving complex or expensive problems. We see it all around us. While exploring Mt. Abu, I came across this variation of Jugaad, where instead of having banners advertising their wares, the businessmen simply used the whitewashed pillars with arrow-marks to tell someone on the street what they were dealing in. It cuts out the need for spending money on external banners and makes use of what would have otherwise been dull painted walls and pillars.

Take Care,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s